Monday, June 1, 2009

Whisky and food matching

From time to time, Victoria Valley Distillery hosts whisky dinners. These events are structured to provide a casual environment to discover the world of whisky (and whiskey) and match whisky styles with various courses of food.



I recently visited a bottle shop to source some malt and bourbon whiskies for the dinner. The proprietor raised an eyebrow when I mention what we were doing, suggesting it was not possible to conduct such an event "properly" because the olfactory senses (your sense of smell) would be knocked out by the huge amount of alcohol in the whisky. I am not too sure what "properly" means but from my experience and the experience of the guests I invite, we certainly get a great understanding of the different styles of whisky - matched with wonderful food. Everyone's encouraged to try the whisky in different ways (neat, with ice, water or soda) to both match the food and their pallet. While not every whisky is a "hit" with everyone, most people have a favourite and a favourite match. To me that is a successful evening.

Mention malt whisky to bottleshop proprietors and "tweed jacket", "older gentleman" and "establishment" are words that come to the fore. Certainly that's the traditional market. Whisky is not typically drunk at the dinner table with a meal. I believe there's an opportunity for a new vocabulary and certainly new occaision for whisky and our whisky dinners are just one way of broadening the scope.

If your interested in attending or hosting a dinner, contact the distillery and I'd be happy to discuss the dinners with you in more detail.

Sunday, April 5, 2009

Website up and a little peak at our corporate brand

Finally our website is up! We will continue to add new features over the coming year, so be sure to stay tuned and come back for more updates.

This is the first public launch of our corporate logo and design. A special thanks to John Simpson at Hobart Design for his work on our branding. The logo is an oak leaf. Oak is the single most important ingredient that turns our distillate into whisky. It is the flavour and colour from a barrel that creates whisky.

Tuesday, March 31, 2009

Capital Raising Complete

We have completed our second round of capital raising in Victoria Valley Pty Ltd. While we didn't hit our maximum subscription, we have secured sufficient funding to move forward with our plans to create Australia's finest selections of whisky. Any one interested in our capital raising journey can contact me and I'd love to share with you our experience.

Our next phase of development is commissioning the distillery. This starts tomorrow with site selection. Stay tuned for more information on how we are progressing.